Mideer magnetic building rod set (26 pieces)

First, a straight rod. A moment later, bent to form a letter, a number or the leg of a dancing figure. Mideer’s rainbow-coloured magnetic building rods feature flexible elements: they bend without breaking and allow you to create shapes that would be impossible to build with rigid blocks.

The child can form letters and numbers, three-dimensional shapes or invent their own characters: an athlete in motion, a dancer or a fantastical figure. The bright colours catch the eye and each new idea leads to the next. Along the way, they practise their fine motor skills, spatial awareness and hand-eye coordination, even though the child simply sees it as a great opportunity to play.

• Flexible components – they bend easily without breaking and allow you to create shapes that are not possible with rigid blocks.
• Letters, numbers and 3D shapes – from flat words to three-dimensional characters and entire scenes.
• Vibrant rainbow colours – they capture the attention and stimulate the imagination.
• Development through play – fine motor skills, spatial awareness, creativity and hand-eye coordination.
• Safe materials – suitable for children aged 3 and over.