measure

mideer. PLAY is FUNdamental.

mideer is a brand founded in 2016 by the owner of a local bookstore in Ningbo. By observing the daily interactions between mothers, fathers and children, he discovered what sparks the curiosity of young children and what kind of toys help create moments of shared play.

This is how mideer's toys and creative articles were born: high quality products, with a unique aesthetic, designed to accompany children's development and help them to better understand the world around them.

At mideer, play is the FUNdament. Through play, children develop creativity and imagination, gain independence, discover their identity and strengthen the bond with their families.

mideer.store is managed by Yamann, mideer's distributor in Spain and Poland. If you still can't find mideer products in your favourite toy shop, concept store or play space, talk to them about us. We will be happy to create new partnerships.

Do you want to keep up to date with what's new at mideer?

Subscribe to our newsletter and follow us on Instagram: